Prim Gateway Group, a visionary financial technology company, has officially announced its entry into the Nigerian financial services sector. Headquartered in Lagos, Nigeria, and anchored by robust operational infrastructure in Nigeria, the company is set to bridge the critical funding gap for micro, small, and medium enterprises (MSMEs) through flexible, uncollateralised credit and asset financing solutions.
Founded by seasoned tech entrepreneur and international business executive Olufemi Awoyinka, Prim Gateway Group enters the market with a clear mandate: to democratise access to responsible wealth creation and growth capital for small businesses across Nigeria.
Despite accounting for over 85% of industrial employment in the country, Nigerian small businesses consistently face severe credit crunches from traditional banking institutions. Prim Gateway Group is solving this structural challenge by deploying its flagship product line, PrimCash Business Loan.
Unlike rigid conventional lending models, PrimCash Business Loan leverages cutting-edge alternative credit scoring algorithms. By analyzing digital footprints, transactional cash flows, and alternative data vectors, the platform removes the barrier of traditional collateral. This enables market traders, logistics providers, and digital merchants to secure quick, short-term working capital within minutes.
Furthermore, the company is introducing specialized asset financing programs. This initiative empowers entrepreneurs to acquire production equipment, commercial vehicles, and essential business tools without depleting their working cash reserves, accelerating organic business scaling.
The fintech market entry is defined by a strict commitment to consumer safety and financial sustainability. Addressing the industryโs historical challenges with high non-performing loans (NPLs) and predatory practices, Prim Gateway Group utilizes a unique risk-mitigation framework.
The platform’s offers both long term and short-term credit products feature highly transparent, competitive flat interest rates, eliminating hidden fees completely. By embedding a predictable weekly repayment structure, the platform ensures that loan servicing aligns directly with the natural revenue velocity of small businesses. This proactive approach eliminates the burden of month-end lump-sum payments, protecting the borrower’s credit rating while ensuring capital velocity for the lender.
Speaking on the launch, Founder and Chief Executive Officer Olufemi Awoyinka emphasized the strategic nexus between international financial tech and local economic empowerment.
“Small businesses are the undisputed engine room of the Nigerian economy, yet they remain systematically underserved,” stated Olufemi Awoyinka, Founder of Prim Gateway Group. “At Prim Gateway, we are not just deploying capital; we are deploying smart, data-driven financial tools. By combining advanced technical frameworks from our global network with deep local market insights, we are building a sustainable credit ecosystem. Our goal is to empower the Nigerian entrepreneur with the speed, respect, and responsible capital they need to scale continuously.”
As Prim Gateway Group expands its digital footprint across major trade hubs in Nigeria, the company is actively forging strategic partnerships with payment processors, merchant aggregators, and regulatory bodies to ensure seamless, compliant, and widespread financial access.
