The Advertising Regulatory Council of Nigeria (ARCON), has dissolved the Secretariat of the Advertising Standard Panel (ASP) for approving “All Eyes on The Judiciary ” billboards, which failed vetting guidelines.
The director-general of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo, In a statement issued on Tuesday announced the dissolution of the Panel, adding that the Council has also suspended its director and deputy director in charge of regulations to allow investigations into the matter.
ASP is the Statutory Panel under the Council charged with the duty of ensuring that advertisements conform with the prevailing laws of the Federation as well as the Code of Advertising Ethics of the advertising profession.
However, He said that some of the adverts were not approved by the ASP, adding that the Panel erred in the approval of one of the concepts as the advertisement failed vetting guidelines.
Fadolapo highlighted the grounds on which the advert should not have been allowed.
“The attention of the Advertising Regulatory Council of Nigeria [ARCON) has been drawn to the ‘All Eyes on the Judiciary’ advertisements displayed on some billboards across the country. The concepts exposed were not approved by the Advertising Standards Panel, hence, the Council has directed that all the materials being exposed be brought down immediately and the violators sanctioned.
“The Advertising Standards Panel of the Council also erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the following grounds:
“The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal. Hence, it’s just pendis.
“A matter being just pendis and awaiting judicial pronouncement is, by the Nigerian legal system, precluded from being a subject of public statement, debate, discussion, advertisement, etc.
“The advertisement is controversial and capable of instigating public unrest and breach of public peace.
“The advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favour over a matter that is currently just pendis.”
The director-general said the Council would set up a committee to investigate the circumstances leading to the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.
“Consequently, the director and deputy director, Regulations have also been suspended. The suspension is to enable an unprejudiced investigation of the issue. The Advertising Standards Panel (ASP) Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved,” he said.
